Wine Market

Communication and marketing

Marketing & Communications studies in the Netherlands

In the Netherlands I am following the study HBO marketing & communications at Schouten & Nelissen University of Applied Sciences, Suas. My programme has a mix of coaching, self study and formal classroom in Utrecht at the Business Center Nederland BCN. For my certification, I have to write three documents in Dutch language. The first …

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Maule Wines Conquer the World

In One Click Import wines from the biggest wine-producing region of Chile

By Paula Rook ProChile from the Ministry of Foreign Affairs develops a new import requests service: One Click Import. When you complete the form, it will contact you with one of their 56 offices around the world to provide you with a list of Chilean companies eager to meet you. Chile is the largest producer …

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Vegan Movement

The vegan movement: which wine to drink?

Since the time when the discussion about climate change received much more attention. We hear more and more that substitutes for meat and animal-derived food, in general, are increasing. The alternatives to cow milk and meat are the most popular. The idea of a Mcplant hamburger or soya milk is now a hot topic. Protein …

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Data Corona virus 2020

Wine Market in Europe: update during corona crisis starting March 2020

At the moment I am in the middle of the corona crisis. As a result of the outbreak in China, Europe is following the protocols of the World Health Association (WHO). Italy is one of the main focuses of attention due to a large number of infected people. Slowly, during March Vinitaly and ProWein postponed …

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Chile

Trends in Chile 2018: the future of the wine market

By Paula Rook-Pereira for Flyingwinewriter.com The last time visiting Chile I wonder if the smog has disappeared, easy to see from the window of the air plane while landing. I am totally disappointed. Later, after landing we wait for 40 minute a place to stop, the Chilean people reacted irritated after the waiting time, saying that Chile …

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