The first major shift is Gen Z’s growing demand for both affordable and flavourful foods. Young consumers seek exciting yet budget-friendly dining options, pushing brands to create innovative, cost-conscious products.
The second key trend is a broader audience’s rising interest in functional, health-promoting foods, such as gut health benefits and immune-boosting ingredients. While these trends present appetising business opportunities, AI-powered insights help brands translate them into profitable, data-backed product strategies.
And about Carbon Footprint Labeling: Sustainable wines will grow in popularity with 39% in 2025, redefining gourmet experiences and connecting the health of the planet with personal well-being.
It is almost 1 year away from this prediction. Do you think this trend is real?
Source: Artaalba
Reactions: Paula Rook paula@flyingwinewriter.com