Consumers are asking for lower alcohol wines: alcohol consumption viewed as unhealthy in the U.S. Young adult aged 19 to 34 are more likely to say that alcohol presents health risks, and their alcohol consumption has dropped significantly in recent years.
Evolving with the times: example of the Stella Rosa study marketing case.
White wines: On the harvest 2024 in California report I remark the statements about Sauvignon Blanc made by winemaker Bridenhage “I have been really impressed with the Chardonnay and Sauvignon Blanc quality.” Sauvignon Blanc is growing popularity in California.
Full report at Carbonate Group.
