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Monday, November 20, 2017
Marketing Visualization Study Case Champagne Mumm campaigne on youtube
It calls my attention the video I recently found on linkedin. There appears Olympic star Usain Bolt 31 years old, dancing the music of Tkay Maidza 21 years old songwriter. Usain walks at night in the middle of the street with little houses of a simple architecture, then he gets into a dance club where he is welcomed with a bottle of Champagne Mumm Grand Cordon. Read more...
Monday, August 28, 2017
On Demand Review National Vintage Report Wine Australia
I like graphic reports, most of the time I am use to see thousand of figures and get mess between numbers. This time I am really amazed by the simplicity and powerfully message send by Wines Australia. Read more...
Friday, August 04, 2017
Exploring data The reality about our communication toward wine consumers
This chapter is dedicated to all people planning the 2018 strategy to promote their wines in the X market. I will talk in general words about the misunderstanding regarding the promotion before and after the inclusion of internet. Read more...
Wednesday, March 29, 2017
Next Generation The finer things in life and luxury
Thanks you Sirs Adams and Shealy for this wonderful invitation to be your luxury writer and photograph. This video resumes my personal view about luxury and abilities to enjoy the finer things in life.
Charlie Chaplin said, “The saddest thing he can imagine is to get used to luxury.” He was a creative person and respected for communicating humour in a context that was not really funny. Read more...
Wednesday, December 07, 2016
Quality and Quantity Why do people buy wine?
To be or not to be, that is the question. I think if we answer individually would me much more correct than just giving my answer. First, the theory outline a simple route to understand consumer behaviour which is resumed in the famous black-box model. Second we would like to know which are the reasons for buying a specific wine and characteristics of the product supporting your decision. Read more...
Thursday, November 10, 2016
Impressions Expectations How do you start a wine bar?
As wine professional my idea behind a wine experience is much more demanded than an average consumer. And if you start a business such as I am trying to portrait, the most important is the entrepreneur mind setting. Which is being in control of the management and make profit. If this two basic elements do not exist, the wine bar would not survive, for the simple reason that it is unsustainable. Read more...
Monday, October 17, 2016
Exploring Data How do you know which kind of research to consider for wine marketing?
Everybody starting studies in the wine field has a career which has a crucial influence of the kind of network you’ll finally develop. The exploring starts as student of fields related to the nature and economics. In all this type of studies, field research is the most important subject, probably because we need the information as professionals for important decisions inside a company, and because is our responsibility to make the right choice. Read more...
Friday, June 10, 2016
Impressions Expectations What is happening at the Moselle Wine Valley?
Everything is green at this time of the year, the vines are in fruit setting and a despite of the heavy raining and changing in weather conditions during the day, from sunny and hot to raining, thunder and lightning. I think people appreciate the contrast and go outside for a dinner. I stay at the hotel Brixiade which has a unique view to the castle in Cochem. Read more...
Thursday, March 31, 2016
On demand Culinaria: bass and langoustine
An exclusive view into the culinaria of bass and langoustine under the influence of elBulli, my own appreciation about the magazine content of Savoir Vivre aux Châteaux and the special interest for culinaria linked with arts. Read more...
Thursday, March 24, 2016
Impressions Expectations Event Management: wine tasting, dinner and workshop
Travelling is an important part of a wine writer while assisting to great events is luxury, such experiences I have in many areas of my life one of them is of course professional wine events. This time I am proud to mention that I was part of a tasting organized by Master of Wine Frank Smulders in Eindhoven, I admire him because the level of energy used to do such sophisticated experience makes me reflect that even two hours of hard dancing would not compare with this kind of mental execution. I saw several components which I am glad to share with you, they are: a huge network, a speciality subject, great kitchen, efficiency. Read more...
Monday, February 22, 2016
Global Insight Highlights Amorim News
The paper version of Amorim News arrived one month later in February 2016 in The Netherlands which I found quite good timing after the parties of New Year and carnival. Read more...
Wednesday, February 10, 2016
Exploring Data Key question concerning the future of wine retail chain trends
The report analyses six key market together a cross-sample of the global wine market. Component of the business model is the online channel which is growing. Other future trends are restricted to specific markets. Personalisation of independents. The consumers preferring to shop less, close to home and more often. Exist a discounter momentum to fade. Report here.
We are working on an environment less abstract than before, remember 15 year ago we even had a website. Visualization methodes have been enormously growing last decade, to be much more accurate in communication. We provide insight in different data using basic tools for graphic content.
Research is the key element for any new project. We look at the critical questions and start searching how to find the answers.
Topics whichs the new generation are interested in beyond our main scope for understanding them much better.
Trends on the market as well as innovative products. We think about the concept and outline improvements.
Quality and Quantity
Attempt to identify factors related to quality and quantity strategies and their influence on pricing, one of the most difficult chapter in any marketing book. Specially, for wine and related industries, pricing has a particular meaning. We explore the concept and provide the best strategies for particular products.
It includes the final image of any experience. It explains why the concept succeed or fail. We take live events as material for evaluation. It could be any kind of promotional activity.
Globally the retail sector has changed, specially in our niche market. Consumers demands are not satisfied by traditional methods. Retailing is readapting.
Information communicated by international media. Integrate the global world.